Luxus is the name of the top of the Dos Maderas range of rums produced by Williams & Humbert. A rum aged for 10 years in the Caribbean and then a further five in our Jerez winery. Luxus is also the name of the first turtle adopted by the brand in 2014 in collaboration with ICAPO (Eastern Pacific Hawksbill Initiative) with a donation being made for the adoption of Hawksbill turtles in danger of extinction.
Ron Dos Maderas Luxus now renews this collaboration destined to save turtles in danger of extinction. To do so, the rum brand has decided to collaborate with SOS Nicaragua, an organization closely linked with this common aim, by making donations that will contribute to saving these magnificent turtles. I addition to these donations, Williams & Humbert have decided to donate part of the profits from the sale of each bottle of Dos Maderas Luxus rum to the conservation of these turtles.
These marine turtles play a major role in maintaining the marine-coast ecosystems, such as coral reefs and seagrass meadows. The survival of the different species of turtle in these waters is in danger due to the poaching of their eggs, which are sold illegally on the black market, or the illegal use of their shells to make diverse objects. By participating in this campaign important nesting beaches are protected, ensuring that baby turtles are able to cross the sand and reach the sea thanks to beach patrols organized by groups of local residents.
This collaboration with SOS Nicaragua originates from the desire of Bodegas Williams & Humbert to create closer ties between the region from which its range of rums originates and in which these species, which play such an important role in conserving the environment, are in danger of extinction.